Estimate potential Google AdSense earnings from daily page views, click-through rate and cost-per-click.
AdSense Revenue Calculator
The AdSense Revenue Calculator estimates a website's Google AdSense earnings from three inputs - page views, click-through rate (CTR), and cost per click (CPC).
How ad revenue is estimated
The core formula is simple: estimated earnings = page views × CTR × CPC. For example 100,000 monthly page views at a 1.5% CTR and a $0.30 CPC would be roughly 100,000 × 0.015 × 0.30 = $450. The calculator also derives your RPM (revenue per thousand impressions) so you can benchmark performance.
What the numbers really depend on
CTR and CPC vary enormously by niche, audience location, and season - finance and insurance pay far more per click than entertainment. Treat the output as a planning estimate, not a promise; actual AdSense revenue depends on ad placement, competition, and Google's auction. It is a useful tool for setting realistic traffic goals.
Frequently Asked Questions
How is AdSense revenue estimated?
Earnings ≈ page views × click-through rate × cost per click. The calculator also shows RPM, the revenue per thousand impressions.
Why do CPC and CTR vary so much?
They depend heavily on your niche, audience country, device, and season. High-value topics like finance earn far more per click than casual content.
Is the estimate what I will actually earn?
No. It is a planning estimate. Real earnings depend on ad placement, advertiser demand, and Google's auction, which change constantly.
What is a good RPM?
RPM varies widely by niche and geography, so compare against sites in your own category rather than a universal benchmark.
Related Finance Tools
Privacy-first: client-side tools process your input in your browser. Free to use, no sign-up. See our Privacy Policy and Disclaimer.