Purpose: Generate valid JSON-LD structured data to earn rich results in Google for articles, products, FAQs and local businesses.
Schema Markup Generator
The Schema Markup Generator produces valid JSON-LD structured data for Article, Product, FAQ, and LocalBusiness pages, helping you qualify for rich results in Google.
Why structured data matters
Schema.org markup describes your page's content to search engines in a format they understand, which can unlock rich results - star ratings, FAQ dropdowns, product prices, and business info directly in the search listing. These enhanced snippets stand out and can lift click-through rates.
Ready-to-paste JSON-LD
Choose a type, fill in the fields, and the tool outputs a <script type="application/ld+json"> block to paste into your page. JSON-LD is Google's recommended format. After adding it, test with Google's Rich Results Test to confirm eligibility - markup must accurately reflect visible page content to comply with guidelines.
Frequently Asked Questions
What is structured data / schema markup?
It is code (usually JSON-LD) that describes your page content to search engines, enabling rich results like ratings, FAQs, and product details.
Which schema types does it support?
Common types including Article, Product, FAQ, and LocalBusiness.
Does adding schema guarantee rich results?
No. It makes your page eligible, but Google decides whether to show rich results based on quality and relevance.
Where do I add the JSON-LD?
Paste the generated script block into your page's HTML, typically in the head or body.
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